Chloride on the European supplement market
Most ingredient pages tell you what Chloride is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 315 Chloride products from 149 brands across the EU and US. 9 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €22.
New Chloride ads launched per month on Meta — last 6 months.
How brands use Chloride, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 41 | 20 | 6 | 3 | €23.39 |
| United Kingdom | 100 | 35 | 7 | 1 | £21.98 |
| France | 13 | 10 | — | — | €12.49 |
| Italy | 24 | 14 | — | — | €15.00 |
| Spain | 34 | 18 | 1 | 1 | €29.00 |
| Romania | 16 | 10 | — | — | 147.98 RON |
| United States | 38 | 23 | 1 | 1 | $29.97 |
| Austria | 9 | 5 | 1 | 1 | €29.95 |
Who is on the shelf right now
Top brands by number of Chloride products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Clorură (from concentrated mineral drops) | 167 |
| Chloride | 148 |
Regulatory & positioning
| Botanical source | Chloride |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | hydration |
No EFSA-authorized health claim exists for Chloride, yet brands market it for hydration — the gap between claim and positioning is itself a competitive signal.
Where Chloride shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Chloride?
Chloride is a mineral and an essential electrolyte commonly found in dietary supplements. It is frequently included in formulations aimed at maintaining electrolyte balance and hydration. Chloride is often used in products marketed for hydration, sports nutrition, and electrolyte replenishment. It typically appears in combination with other electrolytes such as sodium, potassium, and magnesium. As a key component of body fluids, chloride plays a role in maintaining fluid balance, making it a common ingredient in supplements designed for active lifestyles and physical performance support.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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