Chlorella on the European supplement market
Most ingredient pages tell you what Chlorella is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,008 Chlorella products from 343 brands across the EU and US. 42 brands advertise it on Meta right now, and new-ad activity cooled 33% in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €31.
New Chlorella ads launched per month on Meta — last 6 months.
How brands use Chlorella, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 157 | 59 | 83 | 7 | €39.90 |
| United Kingdom | 152 | 57 | — | — | £29.74 |
| France | 52 | 24 | 6 | 2 | €29.50 |
| Italy | 73 | 26 | 16 | 4 | €29.08 |
| Spain | 97 | 30 | 39 | 5 | €34.97 |
| Romania | 212 | 36 | 212 | 10 | 134.23 RON |
| United States | 86 | 46 | 3 | 3 | $39.99 |
| Austria | 37 | 16 | 8 | 2 | €29.90 |
Who is on the shelf right now
Top brands by number of Chlorella products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Chlorella spp. | 332 |
| Chlorella vulgaris Beyerinck 1890 | 175 |
| Chlorella (cracked-cell) | 66 |
| Chlorella Liposomal | 38 |
| Chlorella Extract | 36 |
| Chlorella (algae powder) | 30 |
Regulatory & positioning
| Botanical source | Chlorella vulgaris |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | liver health, energy, immunity |
No EFSA-authorized health claim exists for Chlorella, yet brands market it for liver health, energy, immunity — the gap between claim and positioning is itself a competitive signal.
Where Chlorella shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Chlorella?
Chlorella (Chlorella vulgaris) is a single-celled green algae classified as a botanical extract. It is rich in various nutrients, including proteins, vitamins, minerals, and chlorophyll. Chlorella is commonly incorporated into dietary supplements aimed at liver health, energy, and immune system support. It is often found in powder, tablet, or capsule forms and used in formulations targeting general wellness and detoxification. Due to its nutrient profile, chlorella is popular among supplement formulators for plant-based and natural product lines.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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