Chili Pepper on the European supplement market
Most ingredient pages tell you what Chili Pepper is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 109 Chili Pepper products from 71 brands across the EU and US. 7 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €30.
New Chili Pepper ads launched per month on Meta — last 6 months.
How brands use Chili Pepper, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 22 | 11 | — | — | €40.90 |
| United Kingdom | 23 | 17 | — | — | £16.99 |
| France | 6 | 4 | — | — | €26.45 |
| Italy | 8 | 6 | 3 | 2 | €24.68 |
| Spain | 11 | 9 | 1 | 1 | €26.90 |
| Romania | 23 | 13 | 9 | 3 | 89.07 RON |
| United States | 5 | 2 | — | — | $85.99 |
| Switzerland | 6 | 4 | — | — | — |
Who is on the shelf right now
Top brands by number of Chili Pepper products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Extract de ardei iute | 78 |
| Hot Pepper | 11 |
| Capsicum frutescens | 8 |
| Pepper | 5 |
| Cayenne Pepper | 4 |
| Cayenne Pepper | 2 |
Regulatory & positioning
| Botanical source | Capsicum frutescens |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | heart health, respiratory, liver health |
No EFSA-authorized health claim exists for Chili Pepper, yet brands market it for heart health, respiratory, liver health — the gap between claim and positioning is itself a competitive signal.
Where Chili Pepper shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Chili Pepper?
Chili Pepper (Capsicum frutescens) is a botanical extract derived from the fruit of the Capsicum genus. It contains bioactive compounds such as capsaicinoids, which contribute to its characteristic pungency. This ingredient is commonly incorporated in dietary supplements aimed at heart health, respiratory support, and liver health. Its inclusion is often intended for formulations targeting metabolic and circulatory functions. Chili Pepper extract is valued for its distinctive sensory profile and is frequently used in combination with other botanical ingredients in complex supplement blends.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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