Chicory on the European supplement market
Most ingredient pages tell you what Chicory is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 829 Chicory products from 277 brands across the EU and US. 20 brands advertise it on Meta right now, and new-ad activity grew 100% in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €33.
New Chicory ads launched per month on Meta — last 6 months.
How brands use Chicory, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 174 | 39 | 7 | 1 | €39.96 |
| United Kingdom | 149 | 57 | — | — | £30.00 |
| France | 59 | 28 | — | — | €36.45 |
| Italy | 32 | 20 | 12 | 2 | €24.00 |
| Spain | 37 | 20 | 2 | 1 | €31.45 |
| Romania | 277 | 52 | 56 | 13 | 52.50 RON |
| United States | 49 | 28 | 2 | 1 | $39.95 |
| Austria | 10 | 7 | — | — | €34.45 |
Who is on the shelf right now
Top brands by number of Chicory products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Cicoare Extract | 351 |
| Cicoare | 81 |
| Cicoare (fiber) | 66 |
| Cicoare (inulin) | 52 |
| Cicoare (herb) | 46 |
| Cicoare (FOS) | 30 |
Regulatory & positioning
| Botanical source | Cichorium intybus |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | liver health, weight loss, urinary kidney |
No EFSA-authorized health claim exists for Chicory, yet brands market it for liver health, weight loss, urinary kidney — the gap between claim and positioning is itself a competitive signal.
Where Chicory shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Chicory?
Chicory (Cichorium intybus) is a botanical extract derived from the roots of the chicory plant. It contains inulin, a type of prebiotic fiber, along with other phytochemicals. Chicory extract is commonly used in dietary supplements formulated for digestive health, liver health, weight management, and urinary or kidney support. Its prebiotic properties make it a popular ingredient in products aimed at promoting gut microbiota balance. Chicory is often included in blends targeting metabolic and detoxification processes, as well as in formulations designed for overall wellness.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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