Chia on the European supplement market
Most ingredient pages tell you what Chia is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 177 Chia products from 69 brands across the EU and US. 34 brands advertise it on Meta right now, and new-ad activity cooled 21% in the last 30 days. Hungary shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €21.
New Chia ads launched per month on Meta — last 6 months.
How brands use Chia, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 9 | 7 | 18 | 9 | €39.90 |
| United Kingdom | 73 | 15 | — | — | £25.00 |
| France | 12 | 7 | 11 | 4 | €16.00 |
| Italy | 15 | 3 | 7 | 3 | €14.36 |
| Spain | 23 | 10 | 11 | 5 | €14.36 |
| Romania | 14 | 7 | 5 | 3 | 56.63 RON |
| United States | 14 | 10 | 5 | 3 | $46.97 |
| Austria | 1 | 1 | 2 | 2 | — |
Who is on the shelf right now
Top brands by number of Chia products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Chia (seed powder) | 61 |
| Salvia hispanica L. | 21 |
| Chia (ulei esențial) | 20 |
| Chia (protein) | 18 |
| Chia (fiber) | 17 |
| Chia | 11 |
Regulatory & positioning
| Botanical source | Salvia hispanica |
|---|---|
| Novel food status | Authorised novel food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | heart health, weight loss |
No EFSA-authorized health claim exists for Chia, yet brands market it for heart health, weight loss — the gap between claim and positioning is itself a competitive signal.
Where Chia shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Chia?
Chia (Salvia hispanica) is a plant-based ingredient derived from the seeds of the Salvia hispanica plant. It is primarily valued for its content of dietary fiber, omega-3 fatty acids, and various micronutrients. Chia is commonly incorporated into supplements marketed for heart health and weight management. Its composition makes it suitable for inclusion in formulations targeting general wellness, nutritional support, and plant-based supplementation. The ingredient is typically used in powder, whole seed, or oil forms within various supplement formats.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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