Chamomile on the European supplement market
Most ingredient pages tell you what Chamomile is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,131 Chamomile products from 448 brands across the EU and US. 52 brands advertise it on Meta right now, and new-ad activity cooled 4% in the last 30 days. Germany shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €28.
New Chamomile ads launched per month on Meta — last 6 months.
How brands use Chamomile, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 145 | 52 | 50 | 4 | €34.00 |
| United Kingdom | 194 | 90 | 45 | 1 | £25.25 |
| France | 53 | 31 | 33 | 12 | €25.00 |
| Italy | 122 | 53 | 18 | 7 | €19.30 |
| Spain | 79 | 43 | 5 | 4 | €20.63 |
| Romania | 323 | 62 | 35 | 12 | 49.00 RON |
| United States | 111 | 63 | 9 | 6 | $30.00 |
| Austria | 12 | 8 | — | — | €39.90 |
Who is on the shelf right now
Top brands by number of Chamomile products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Flori de Mușețel (extract) | 482 |
| Matricaria chamomilla | 181 |
| Mușețel (flower powder) | 163 |
| Mușețel (flower powder) Extract | 66 |
| Mușețel (flower) | 62 |
| Muşeţel | 46 |
Regulatory & positioning
| Botanical source | Chamomilla recutita |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, sleep, immunity |
No EFSA-authorized health claim exists for Chamomile, yet brands market it for gut health, sleep, immunity — the gap between claim and positioning is itself a competitive signal.
Where Chamomile shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Chamomile?
Chamomile (Chamomilla recutita) is a botanical extract derived from the dried flowers of the chamomile plant. It is commonly incorporated into dietary supplements formulated for gut health, sleep, and immunity. Chamomile extract contains various bioactive compounds such as flavonoids and essential oils, which contribute to its characteristic aroma and profile. It is often used in herbal blends, teas, and capsules aimed at consumers seeking natural ingredient options. As a plant-based ingredient, chamomile is valued for its traditional use in botanical supplement formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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