Chaga on the European supplement market
Most ingredient pages tell you what Chaga is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 615 Chaga products from 229 brands across the EU and US. 55 brands advertise it on Meta right now, and new-ad activity cooled 27% in the last 30 days. France shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €45.
New Chaga ads launched per month on Meta — last 6 months.
How brands use Chaga, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 89 | 32 | 32 | 6 | €37.95 |
| United Kingdom | 197 | 68 | 17 | 5 | £34.99 |
| France | 20 | 13 | 107 | 10 | €42.50 |
| Italy | 26 | 12 | 46 | 8 | €43.73 |
| Spain | 42 | 19 | 16 | 5 | €41.67 |
| Romania | 51 | 13 | 3 | 3 | 99.81 RON |
| United States | 116 | 35 | 2 | 1 | $39.99 |
| Austria | 17 | 3 | 42 | 3 | €39.95 |
Who is on the shelf right now
Top brands by number of Chaga products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Chaga (extract) | 296 |
| Inonotus obliquus (Fr.) Pilát. | 47 |
| Chaga (polysaccharides) | 46 |
| Chaga (mycelium) | 37 |
| Chaga (polysaccharides) Extract | 29 |
| Chaga (polysaccharides) (miceliu) | 22 |
Regulatory & positioning
| Botanical source | Inonotus obliquus |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, liver health, longevity |
No EFSA-authorized health claim exists for Chaga, yet brands market it for immunity, liver health, longevity — the gap between claim and positioning is itself a competitive signal.
Where Chaga shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Chaga?
Chaga (Inonotus obliquus) is a type of fungal extract derived from a parasitic fungus that grows primarily on birch trees. It is classified as a botanical extract and is commonly incorporated into dietary supplements. Chaga is used in products marketed for immunity, liver health, and longevity. Its inclusion in formulations often targets consumers interested in natural or traditional ingredients. The extract is available in various forms, including powders, tinctures, and capsules, and is typically combined with other botanicals or nutrients in complex supplement blends.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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