Centaury on the European supplement market
Most ingredient pages tell you what Centaury is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 178 Centaury products from 50 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €29.
New Centaury ads launched per month on Meta — last 6 months.
How brands use Centaury, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 78 | 17 | — | — | €39.99 |
| United Kingdom | 2 | 2 | — | — | — |
| France | 5 | 3 | — | — | €18.40 |
| Italy | 6 | 4 | — | — | €22.40 |
| Spain | 5 | 1 | — | — | €19.95 |
| Romania | 70 | 16 | 4 | 1 | 48.33 RON |
| Austria | 6 | 3 | — | — | €43.35 |
| Switzerland | 3 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Centaury products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Țintaură (extract) | 82 |
| Centaurium erythraea | 58 |
| Centaurium umbellatum | 11 |
| Tintaura | 9 |
| Țintaură (aerial parts) | 6 |
| Țintaură (herb) | 4 |
Regulatory & positioning
| Botanical source | Centaury |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, general wellness |
No EFSA-authorized health claim exists for Centaury, yet brands market it for gut health, general wellness — the gap between claim and positioning is itself a competitive signal.
Where Centaury shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Centaury?
Centaury is a botanical extract derived from the plant Centaurium erythraea, commonly used in herbal supplement formulations. It is typically included in products marketed for gut health and general wellness. As a plant-based ingredient, centaury is valued for its traditional use in digestive-related supplements and is often combined with other herbal extracts. It is found in various supplement forms, including capsules, tinctures, and teas, catering to consumers interested in natural wellness options.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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