CBD on the European supplement market
Most ingredient pages tell you what CBD is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 21 CBD products from 11 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €50.
New CBD ads launched per month on Meta — last 6 months.
How brands use CBD, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 5 | 1 | 1 | 1 | €49.99 |
| United Kingdom | 7 | 5 | — | — | £35.00 |
| Romania | 8 | 4 | — | — | 310.83 RON |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of CBD products, and the forms they use.
Regulatory & positioning
| Botanical source | Cannabis sativa |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | stress, sleep |
No EFSA-authorized health claim exists for CBD, yet brands market it for stress, sleep — the gap between claim and positioning is itself a competitive signal.
Where CBD shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is CBD?
CBD (Cannabidiol) is a phytocannabinoid compound extracted from the Cannabis sativa plant. It is classified as a botanical extract and is commonly incorporated into dietary supplements. CBD is used in products marketed for stress management, mood regulation, and sleep support. Formulators often include it in oils, capsules, gummies, and topical applications. Its inclusion aligns with consumer interest in plant-derived ingredients and alternative wellness formulations within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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