Cat's Claw on the European supplement market
Most ingredient pages tell you what Cat's Claw is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 180 Cat's Claw products from 84 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €29.
New Cat's Claw ads launched per month on Meta — last 6 months.
How brands use Cat's Claw, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 17 | 11 | — | — | €27.70 |
| United Kingdom | 13 | 10 | — | — | £19.45 |
| France | 3 | 2 | — | — | — |
| Italy | 47 | 14 | — | — | €24.50 |
| Spain | 23 | 12 | — | — | €33.10 |
| Romania | 34 | 11 | 1 | 1 | 65.13 RON |
| United States | 29 | 16 | — | — | $40.00 |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Cat's Claw products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Extract de Gheara-mâței | 79 |
| Gheara-mâței | 25 |
| Uncaria tomentosa (Willd. ex Roem. et Schult.) DC. | 23 |
| Gheara-mâței (radici) | 13 |
| Gheara-mâței (tincture) | 9 |
| Gheara-mâței (inner bark) | 9 |
Regulatory & positioning
| Botanical source | Uncaria tomentosa |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, joint health |
No EFSA-authorized health claim exists for Cat's Claw, yet brands market it for immunity, joint health — the gap between claim and positioning is itself a competitive signal.
Where Cat's Claw shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Cat's Claw?
Cat's Claw (Uncaria tomentosa) is a botanical extract derived from the bark and root of a woody vine native to the Amazon rainforest. It is classified as a plant extract and is commonly used in dietary supplements. Cat's Claw is included in formulations marketed for immunity and joint health, often combined with other herbal ingredients. It is typically found in capsules, tablets, and liquid extracts aimed at consumers interested in natural or plant-based supplement options.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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