Carvacrol on the European supplement market
Most ingredient pages tell you what Carvacrol is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 40 Carvacrol products from 28 brands across the EU and US. 12 brands advertise it on Meta right now, and new-ad activity cooled 83% in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around —.
New Carvacrol ads launched per month on Meta — last 6 months.
How brands use Carvacrol, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 4 | — | — | — |
| United Kingdom | 17 | 10 | 100 | 2 | £42.50 |
| France | 1 | 1 | 4 | 3 | — |
| Spain | 4 | 4 | 15 | 3 | — |
| Romania | 0 | 0 | 2 | 2 | — |
| United States | 6 | 4 | 1 | 1 | $33.95 |
| Switzerland | 8 | 5 | 40 | 1 | CHF 39.90 |
Who is on the shelf right now
Top brands by number of Carvacrol products, and the forms they use.
Regulatory & positioning
| Botanical source | Carvacrol |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, gut health |
No EFSA-authorized health claim exists for Carvacrol, yet brands market it for immunity, gut health — the gap between claim and positioning is itself a competitive signal.
Where Carvacrol shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Carvacrol?
Carvacrol is a natural phenolic compound primarily found in essential oils of plants such as oregano and thyme. It is classified as a botanical extract and is commonly incorporated into dietary supplements. Carvacrol is used in products marketed for immunity and gut health, often included for its characteristic aromatic profile and potential functional properties. Its application spans various supplement forms including capsules, liquids, and blends with other botanical ingredients.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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