Carotenoids on the European supplement market
Most ingredient pages tell you what Carotenoids is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 68 Carotenoids products from 43 brands across the EU and US. 6 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €33.
New Carotenoids ads launched per month on Meta — last 6 months.
How brands use Carotenoids, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 13 | 6 | — | — | €32.90 |
| United Kingdom | 30 | 14 | 14 | 2 | £23.97 |
| France | 3 | 3 | — | — | — |
| Italy | 2 | 2 | 3 | 1 | — |
| Spain | 4 | 2 | — | — | — |
| Romania | 8 | 8 | 2 | 2 | 44.18 RON |
| United States | 3 | 3 | 4 | 1 | — |
| Poland | 4 | 4 | — | — | — |
Who is on the shelf right now
Top brands by number of Carotenoids products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Carotenoids | 50 |
| Carotinoide (mixed) | 8 |
| Carotinoide (beta-carotene crystalline) | 3 |
| Carotinoide (mix) | 3 |
| Carotinoide (mixed natural) | 1 |
| Carotinoide (provitamin A) | 1 |
Regulatory & positioning
| Botanical source | Carotenoids |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | eye health, immunity, beauty |
No EFSA-authorized health claim exists for Carotenoids, yet brands market it for eye health, immunity, beauty — the gap between claim and positioning is itself a competitive signal.
Where Carotenoids shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Carotenoids?
Carotenoids are a class of naturally occurring pigments found in plants and algae, classified as fat-soluble compounds. They are commonly incorporated into dietary supplements as plant-derived antioxidants and colorants. Carotenoids are used in products marketed for eye health, immunity, and beauty, often included for their role in providing natural coloration and potential antioxidant properties. Typical formulations include multivitamins, vision support blends, and skin health supplements. Common carotenoids found in supplements include beta-carotene, lutein, and zeaxanthin.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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