Carob on the European supplement market
Most ingredient pages tell you what Carob is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 128 Carob products from 55 brands across the EU and US. 3 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Austria shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €34.
New Carob ads launched per month on Meta — last 6 months.
How brands use Carob, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 47 | 8 | — | — | €28.90 |
| United Kingdom | 5 | 3 | — | — | £2.75 |
| France | 18 | 11 | 3 | 1 | €32.45 |
| Italy | 12 | 8 | 1 | 1 | €38.95 |
| Spain | 12 | 9 | — | — | €37.43 |
| Romania | 21 | 7 | — | — | 119.45 RON |
| United States | 4 | 3 | — | — | — |
| Austria | 3 | 3 | 5 | 1 | — |
Who is on the shelf right now
Top brands by number of Carob products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Roșcov Extract | 33 |
| Roșcov (protein) Extract | 29 |
| Roșcov | 13 |
| Ceratonia siliqua L. | 11 |
| Roșcov (fruit powder) | 8 |
| Roșcov (gum) | 7 |
Regulatory & positioning
| Botanical source | Ceratonia siliqua |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, weight loss |
No EFSA-authorized health claim exists for Carob, yet brands market it for gut health, weight loss — the gap between claim and positioning is itself a competitive signal.
Where Carob shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Carob?
Carob (Ceratonia siliqua) is a plant-based ingredient derived from the pods of the carob tree. It is commonly used as a natural source of dietary fiber and polyphenols. Carob is incorporated into various supplement formulations, particularly those marketed for gut health and weight management. Its fiber content contributes to its inclusion in products targeting digestive wellness and appetite control. Carob extracts or powders are often found in botanical blends and functional foods aimed at consumers seeking plant-derived supplement options.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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