Carbohydrates on the European supplement market
Most ingredient pages tell you what Carbohydrates is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 156 Carbohydrates products from 74 brands across the EU and US. 61 brands advertise it on Meta right now, and new-ad activity cooled 52% in the last 30 days. France shows the heaviest advertising, while France has the largest shelf. The median EU shelf price sits around €24.
New Carbohydrates ads launched per month on Meta — last 6 months.
How brands use Carbohydrates, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 20 | 7 | 30 | 9 | €33.99 |
| United Kingdom | 26 | 15 | 8 | 3 | £24.99 |
| France | 37 | 6 | 118 | 10 | €3.50 |
| Italy | 16 | 13 | 67 | 13 | €34.90 |
| Spain | 16 | 9 | 56 | 12 | €36.95 |
| Romania | 8 | 6 | 20 | 8 | 288.50 RON |
| United States | 20 | 13 | 9 | 3 | $44.00 |
| Austria | 5 | 1 | 3 | 2 | €12.99 |
Who is on the shelf right now
Top brands by number of Carbohydrates products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Carbohydrates | 126 |
| Carbohidrati (complex) | 6 |
| Carbohidrati (blend) | 4 |
| Carbohidrati (matrix) | 3 |
| Carbohidrati (multiple-transportable) | 2 |
| Carbohidrati (controlled-release) | 2 |
Regulatory & positioning
| Botanical source | Carbohydrates |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | energy, sports recovery, cholesterol |
Where Carbohydrates shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Carbohydrates?
Carbohydrates are a macronutrient class consisting of sugars, starches, and fibers. They serve as a primary energy source in human nutrition and are commonly included in supplement formulations. Carbohydrates are used in products marketed for energy provision, sports recovery, and cholesterol management. They appear in various forms such as simple sugars (glucose, fructose), complex carbohydrates (maltodextrin, starch), and dietary fibers. Formulators often incorporate carbohydrates to support caloric content and functional purposes in powders, drinks, and bars designed for active lifestyles and metabolic health.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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