Carbohydrate on the European supplement market
Most ingredient pages tell you what Carbohydrate is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 48 Carbohydrate products from 25 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €45.
New Carbohydrate ads launched per month on Meta — last 6 months.
How brands use Carbohydrate, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 5 | 4 | — | — | — |
| United Kingdom | 28 | 11 | 7 | 1 | £39.99 |
| Italy | 8 | 3 | — | — | €45.00 |
| Spain | 1 | 1 | — | — | — |
| Romania | 1 | 1 | — | — | — |
| United States | 4 | 4 | — | — | — |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Carbohydrate products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Carbohydrate | 36 |
| Carbohydrate (matrix) | 2 |
| Carbohydrate (patented) | 2 |
| Carbohidrat (complex) | 2 |
| Carbohidrat (highly branched cyclic dextrin) | 1 |
| Carbohidrat (functional) | 1 |
Regulatory & positioning
| Botanical source | Carbohydrate |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | energy, sports recovery |
Where Carbohydrate shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Carbohydrate?
Carbohydrates are a macronutrient class consisting of sugars, starches, and fibers. They serve as a primary energy source in human nutrition. In the supplement industry, carbohydrates are commonly used in products marketed for energy provision and sports recovery. These ingredients can be derived from various sources such as maltodextrin, glucose, or fructose. Carbohydrates are often included in formulations like energy gels, electrolyte drinks, and post-exercise recovery products to complement other nutrients. Their role in supplements is primarily as an energy substrate rather than a vitamin, mineral, or amino acid.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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