Caraway on the European supplement market
Most ingredient pages tell you what Caraway is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 180 Caraway products from 94 brands across the EU and US. 6 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. France shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €23.
New Caraway ads launched per month on Meta — last 6 months.
How brands use Caraway, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 38 | 19 | — | — | €32.94 |
| United Kingdom | 12 | 6 | — | — | £28.40 |
| France | 19 | 12 | 15 | 2 | €23.88 |
| Italy | 25 | 16 | 5 | 2 | €20.90 |
| Spain | 9 | 8 | — | — | €15.02 |
| Romania | 60 | 21 | 2 | 2 | 48.49 RON |
| United States | 3 | 1 | — | — | — |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Caraway products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Chimion Extract | 54 |
| Carum carvi | 24 |
| Chimion | 20 |
| Caraway Essential Oil | 20 |
| Chimen Extract | 14 |
| Chimion (fructus) | 9 |
Regulatory & positioning
| Botanical source | Carum carvi |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, immunity, hormonal |
No EFSA-authorized health claim exists for Caraway, yet brands market it for gut health, immunity, hormonal — the gap between claim and positioning is itself a competitive signal.
Where Caraway shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Caraway?
Caraway (Carum carvi) is a botanical ingredient derived from the seeds of the caraway plant. It is commonly used as a plant extract in dietary supplements. Caraway is included in formulations marketed for gut health, immunity, and hormonal balance. Its applications often focus on digestive comfort and overall wellness blends. The ingredient is valued for its aromatic properties and is frequently combined with other botanicals in complex supplement formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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