Capsicum on the European supplement market
Most ingredient pages tell you what Capsicum is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 651 Capsicum products from 277 brands across the EU and US. 41 brands advertise it on Meta right now, and new-ad activity cooled 8% in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €35.
New Capsicum ads launched per month on Meta — last 6 months.
How brands use Capsicum, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 104 | 35 | 4 | 3 | €39.90 |
| United Kingdom | 164 | 70 | 143 | 13 | £35.00 |
| France | 38 | 20 | 8 | 4 | €34.95 |
| Italy | 55 | 27 | 7 | 4 | €28.00 |
| Spain | 42 | 26 | 24 | 5 | €26.20 |
| Romania | 98 | 27 | 4 | 3 | 98.99 RON |
| United States | 67 | 32 | 2 | 2 | $39.99 |
| Austria | 12 | 8 | 29 | 1 | €44.95 |
Who is on the shelf right now
Top brands by number of Capsicum products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Chilli Extract | 261 |
| Chili Pepper | 60 |
| Ardei (fruit powder) | 51 |
| Ardei (whole fruit powder) | 27 |
| Capsaicin | 25 |
| Cayenne Pepper | 25 |
Regulatory & positioning
| Botanical source | Capsicum annuum |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | weight loss, energy |
No EFSA-authorized health claim exists for Capsicum, yet brands market it for weight loss, energy — the gap between claim and positioning is itself a competitive signal.
Where Capsicum shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Capsicum?
Capsicum, derived from the plant species Capsicum annuum, is a botanical extract commonly used in dietary supplements. It contains bioactive compounds such as capsaicinoids, which contribute to its characteristic pungency. Capsicum is frequently included in formulations marketed for weight loss and energy enhancement. Its role in these products is often associated with metabolism-related applications. As a plant-based ingredient, it is valued for its natural origin and is typically found in capsules, powders, and complex blends targeting active lifestyles and metabolic support.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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