Caprylic Acid on the European supplement market
Most ingredient pages tell you what Caprylic Acid is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 57 Caprylic Acid products from 39 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around —.
New Caprylic Acid ads launched per month on Meta — last 6 months.
How brands use Caprylic Acid, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 3 | 3 | — | — | — |
| United Kingdom | 14 | 8 | — | — | £23.00 |
| France | 2 | 2 | — | — | — |
| Italy | 2 | 2 | 1 | 1 | — |
| Spain | 8 | 4 | — | — | — |
| Romania | 4 | 3 | 3 | 1 | — |
| United States | 15 | 11 | — | — | $32.29 |
| Switzerland | 5 | 2 | — | — | CHF 31.99 |
Who is on the shelf right now
Top brands by number of Caprylic Acid products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Acid caprilic | 27 |
| Acid | 25 |
| Acid | 1 |
| Acid caprilic (magnesium caprylate) | 1 |
| Acid caprilic (MCT pure from coconut) | 1 |
| Acid caprilic (ulei esențial) | 1 |
Regulatory & positioning
| Botanical source | Caprylic Acid |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, immunity |
No EFSA-authorized health claim exists for Caprylic Acid, yet brands market it for gut health, immunity — the gap between claim and positioning is itself a competitive signal.
Where Caprylic Acid shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Caprylic Acid?
Caprylic acid is a medium-chain fatty acid commonly found in coconut oil and palm kernel oil. It is used in dietary supplements primarily formulated for gut health and immunity. As a fatty acid, caprylic acid is often included in products targeting digestive wellness and microbial balance. It may be present in various supplement forms such as capsules, powders, and functional foods. Its inclusion is typically linked to formulations marketed for maintaining a balanced gastrointestinal environment and supporting immune-related product positioning.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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