Cannabidiol on the European supplement market
Most ingredient pages tell you what Cannabidiol is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 278 Cannabidiol products from 36 brands across the EU and US. 7 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €33.
New Cannabidiol ads launched per month on Meta — last 6 months.
How brands use Cannabidiol, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 64 | 5 | 5 | 1 | €55.35 |
| United Kingdom | 18 | 5 | — | — | £29.25 |
| France | 12 | 3 | 1 | 1 | €27.49 |
| Italy | 40 | 2 | 12 | 3 | €24.99 |
| Spain | 51 | 5 | 1 | 1 | €24.99 |
| Romania | 29 | 8 | 3 | 1 | 254.21 RON |
| United States | 2 | 2 | — | — | — |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Cannabidiol products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Cannabidiol | 91 |
| Canabidiol | 83 |
| Canabidiol (isolated) | 33 |
| Canabidiol Extract | 21 |
| Canabidiol (distillate) | 8 |
| Canabidiol Ulei esențial | 8 |
Regulatory & positioning
| Botanical source | Cannabis sativa |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | stress, sleep |
No EFSA-authorized health claim exists for Cannabidiol, yet brands market it for stress, sleep — the gap between claim and positioning is itself a competitive signal.
Where Cannabidiol shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Cannabidiol?
Cannabidiol (CBD) is a phytocannabinoid extracted from the Cannabis sativa plant. It is classified as a botanical extract and is commonly incorporated into dietary supplements. CBD is used in products marketed for stress, mood, and sleep support. It is available in various forms including oils, capsules, gummies, and topicals. The ingredient is often combined with other botanicals or nutrients aimed at relaxation or rest. Formulators consider factors such as extraction method, purity, and cannabinoid profile when selecting CBD for supplement development.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access