Camu Camu on the European supplement market
Most ingredient pages tell you what Camu Camu is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 34 Camu Camu products from 22 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around —.
How brands use Camu Camu, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | — | — | — |
| United Kingdom | 15 | 5 | — | — | £21.48 |
| Italy | 4 | 2 | — | — | — |
| Spain | 4 | 4 | — | — | — |
| United States | 10 | 10 | — | — | $34.98 |
Who is on the shelf right now
Top brands by number of Camu Camu products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Myrciaria dubia (Kunth) McVaugh | 20 |
| Camu (CZ) (fruit) | 6 |
| Camu (CZ) (whole fruit) | 4 |
| Camu (CZ) (organic) | 4 |
| Camu (CZ) (concentrate) | 1 |
Regulatory & positioning
| Botanical source | Myrciaria dubia |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, energy |
No EFSA-authorized health claim exists for Camu Camu, yet brands market it for immunity, energy — the gap between claim and positioning is itself a competitive signal.
Where Camu Camu shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Camu Camu?
Camu Camu (Myrciaria dubia) is a botanical extract derived from a small, sour fruit native to the Amazon rainforest. It is primarily recognized for its high content of vitamin C and other antioxidants. Camu Camu is commonly used in dietary supplements marketed for immunity and energy, often included in formulations such as immune support blends, antioxidant complexes, and natural energy products. Its inclusion is based on its nutrient profile, particularly its vitamin content, making it a popular ingredient in plant-based and natural supplement categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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