California Poppy on the European supplement market
Most ingredient pages tell you what California Poppy is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 182 California Poppy products from 98 brands across the EU and US. 13 brands advertise it on Meta right now, and new-ad activity cooled 9% in the last 30 days. Italy shows the heaviest advertising, while France has the largest shelf. The median EU shelf price sits around €24.
New California Poppy ads launched per month on Meta — last 6 months.
How brands use California Poppy, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 9 | 7 | — | — | €29.93 |
| United Kingdom | 4 | 2 | — | — | — |
| France | 67 | 29 | 2 | 2 | €25.30 |
| Italy | 40 | 28 | 15 | 9 | €18.50 |
| Spain | 39 | 18 | 12 | 2 | €20.73 |
| Romania | 15 | 8 | — | — | 70.90 RON |
| United States | 6 | 4 | — | — | $19.97 |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of California Poppy products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Mac californian Extract | 91 |
| Eschscholzia californica | 34 |
| Mac californian (glycerite) | 23 |
| Mac californian | 9 |
| Mac californian (whole flowering plant) | 8 |
| Mac californian (aerial parts) | 6 |
Regulatory & positioning
| Botanical source | Eschscholzia californica |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | sleep, stress |
No EFSA-authorized health claim exists for California Poppy, yet brands market it for sleep, stress — the gap between claim and positioning is itself a competitive signal.
Where California Poppy shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is California Poppy?
California Poppy (Eschscholzia californica) is a botanical extract derived from the flowering plant native to the western United States. It is classified as a plant-based ingredient commonly incorporated into dietary supplements. California Poppy extracts are typically used in products marketed for sleep and mood management, as well as stress-related formulations. This ingredient is valued for its inclusion in herbal blends and formulations targeting relaxation and calming effects. It is often found in capsules, tinctures, and functional beverages within the natural supplement category.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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