Calendula on the European supplement market
Most ingredient pages tell you what Calendula is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 206 Calendula products from 83 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €25.
How brands use Calendula, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 13 | 4 | — | — | €23.16 |
| United Kingdom | 8 | 6 | — | — | £28.84 |
| France | 10 | 8 | — | — | €37.95 |
| Italy | 14 | 9 | — | — | €15.75 |
| Spain | 17 | 9 | — | — | €21.95 |
| Romania | 69 | 13 | — | — | 76.35 RON |
| United States | 36 | 11 | — | — | $26.99 |
| Austria | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Calendula products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Gălbenele Extract | 89 |
| Calendula officinalis L. | 85 |
| Gălbenele (flower) | 18 |
| Gălbenele (ulei esențial) | 7 |
| Gălbenele (flos) | 3 |
| Gălbenele (flowers) | 2 |
Regulatory & positioning
| Botanical source | Calendula officinalis L. |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | respiratory, liver health |
No EFSA-authorized health claim exists for Calendula, yet brands market it for respiratory, liver health — the gap between claim and positioning is itself a competitive signal.
Where Calendula shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Calendula?
Calendula (Calendula officinalis L.) is a botanical extract derived from the marigold flower. It is commonly used as a natural ingredient in dietary supplements, particularly in formulations aimed at respiratory and liver health. Calendula contains various bioactive compounds such as flavonoids and carotenoids, which contribute to its characteristic color and properties. This plant extract is typically included in herbal blends and complex formulations targeting general wellness and specific organ systems. Its use is favored in products marketed for respiratory support and liver function.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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