Calcium β-Hydroxy-β-Methylbutyrate Monohydrate on the European supplement market
Most ingredient pages tell you what Calcium β-Hydroxy-β-Methylbutyrate Monohydrate is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 209 Calcium β-Hydroxy-β-Methylbutyrate Monohydrate products from 114 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €32.
How brands use Calcium β-Hydroxy-β-Methylbutyrate Monohydrate, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 15 | 7 | — | — | €37.95 |
| United Kingdom | 31 | 14 | — | — | £51.75 |
| France | 7 | 5 | — | — | €34.40 |
| Italy | 59 | 26 | — | — | €30.00 |
| Spain | 22 | 18 | — | — | €24.90 |
| Romania | 16 | 9 | — | — | 160.00 RON |
| United States | 39 | 23 | — | — | $39.99 |
| Austria | 3 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Calcium β-Hydroxy-β-Methylbutyrate Monohydrate products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Beta-hydroxy beta-methylbutyrate | 163 |
| Calcium β-Hydroxy β-Methylbutyrate | 29 |
| Beta-Hydroxy Beta-Methylbutyrate | 5 |
| HMB | 4 |
| Calcium β-Hydroxy β-Methylbutyrate | 4 |
| Calcium β-Hydroxy β-Methylbutyrate | 3 |
Regulatory & positioning
| Botanical source | Calcium β-Hydroxy-β-Methylbutyrate Monohydrate |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | muscle mass, sports recovery |
No EFSA-authorized health claim exists for Calcium β-Hydroxy-β-Methylbutyrate Monohydrate, yet brands market it for muscle mass, sports recovery — the gap between claim and positioning is itself a competitive signal.
Where Calcium β-Hydroxy-β-Methylbutyrate Monohydrate shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Calcium β-Hydroxy-β-Methylbutyrate Monohydrate?
Calcium β-Hydroxy-β-Methylbutyrate Monohydrate (commonly known as Calcium HMB) is a calcium salt derivative of β-Hydroxy-β-Methylbutyric acid, a metabolite of the amino acid leucine. It is classified as an amino acid metabolite and is commonly incorporated into dietary supplements. This ingredient is frequently used in products marketed for muscle mass maintenance and sports recovery, often found in formulations targeting athletes and active individuals. Its inclusion aims to complement other ingredients in muscle-focused and performance-related supplement categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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