Calcium on the European supplement market
Most ingredient pages tell you what Calcium is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 5,182 Calcium products from 991 brands across the EU and US. 180 brands advertise it on Meta right now, and new-ad activity cooled 10% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €26.
New Calcium ads launched per month on Meta — last 6 months.
How brands use Calcium, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1,051 | 168 | 302 | 40 | €29.25 |
| United Kingdom | 1,283 | 183 | 212 | 7 | £25.97 |
| France | 184 | 69 | 86 | 24 | €22.99 |
| Italy | 314 | 95 | 74 | 18 | €22.50 |
| Spain | 415 | 106 | 250 | 24 | €24.93 |
| Romania | 637 | 83 | 148 | 29 | 74.00 RON |
| United States | 539 | 129 | 27 | 12 | $35.99 |
| Austria | 121 | 37 | 68 | 9 | €28.90 |
Who is on the shelf right now
Top brands by number of Calcium products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Calciu | 2,512 |
| Calcium Carbonate | 811 |
| Calcium Citrate | 792 |
| Calciu (phosphate) | 304 |
| Calcium Lactate | 275 |
| Calciu (alpha-ketoglutarate) | 133 |
Regulatory & positioning
| Botanical source | Calcium |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | joint health |
Where Calcium shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Calcium?
Calcium is a mineral commonly used in dietary supplements. It is an essential element involved in various physiological processes and is frequently included in formulations targeting bone and joint health. Calcium is often found in products marketed for joint health, as well as in multivitamin and mineral blends. It may be combined with other minerals and vitamins to complement overall mineral intake. Its inclusion in supplements is aimed at providing a source of this mineral to consumers seeking to address nutritional needs related to skeletal and joint support.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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