Calamus on the European supplement market
Most ingredient pages tell you what Calamus is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 130 Calamus products from 34 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €23.
New Calamus ads launched per month on Meta — last 6 months.
How brands use Calamus, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 7 | 3 | — | — | €22.79 |
| United Kingdom | 10 | 4 | — | — | £1008.99 |
| France | 1 | 1 | — | — | — |
| Italy | 2 | 2 | — | — | — |
| Romania | 104 | 21 | 5 | 2 | 43.90 RON |
| United States | 3 | 2 | — | — | — |
| Switzerland | 3 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Calamus products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Obligeană | 66 |
| Acorus calamus | 31 |
| Extract | 27 |
| Sweet Flag | 5 |
| Acorus | 4 |
| Acorus calamus (roots) | 1 |
Regulatory & positioning
| Botanical source | Calamus |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, brain health, energy |
No EFSA-authorized health claim exists for Calamus, yet brands market it for gut health, brain health, energy — the gap between claim and positioning is itself a competitive signal.
Where Calamus shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Calamus?
Calamus is a botanical extract derived from the roots of the Acorus calamus plant. It is classified as a plant-based ingredient commonly used in dietary supplements. Calamus is frequently included in formulations marketed for gut health, brain health, and energy. Its traditional use and phytochemical profile make it a candidate for inclusion in products targeting cognitive function and digestive wellness. The extract contains various bioactive compounds, including essential oils and phenolics, which contribute to its application in supplement formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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