Button Mushroom on the European supplement market
Most ingredient pages tell you what Button Mushroom is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 41 Button Mushroom products from 24 brands across the EU and US. 7 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. France shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €62.
New Button Mushroom ads launched per month on Meta — last 6 months.
How brands use Button Mushroom, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 3 | — | — | €34.90 |
| United Kingdom | 20 | 10 | — | — | £30.95 |
| France | 7 | 3 | 10 | 6 | €89.90 |
| Italy | 1 | 1 | — | — | — |
| Romania | 4 | 2 | — | — | — |
| United States | 4 | 4 | 1 | 1 | — |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Button Mushroom products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Champignon Mushroom | 21 |
| Champignon Mushroom | 16 |
| Agaricus bisporus (J.E.Lange) Imbach | 3 |
| Champignon Mushroom | 1 |
| Champignon Mushroom | 1 |
Regulatory & positioning
| Botanical source | Agaricus bisporus |
|---|---|
| Novel food status | Authorised novel food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, longevity |
No EFSA-authorized health claim exists for Button Mushroom, yet brands market it for immunity, longevity — the gap between claim and positioning is itself a competitive signal.
Where Button Mushroom shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Button Mushroom?
Button Mushroom (Agaricus bisporus) is a type of edible fungus commonly used as a botanical ingredient in dietary supplements. It is valued for its content of bioactive compounds including polysaccharides, vitamins, and minerals. This ingredient is frequently incorporated into formulations marketed for immunity and longevity. Button Mushroom extracts or powders are often found in capsules, powders, and functional food products aimed at consumers interested in general wellness and immune system support. Its use reflects a growing trend toward natural, mushroom-based ingredients in the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access