Butter on the European supplement market
Most ingredient pages tell you what Butter is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 137 Butter products from 66 brands across the EU and US. 23 brands advertise it on Meta right now, and new-ad activity grew 28% in the last 30 days. Romania shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €14.
New Butter ads launched per month on Meta — last 6 months.
How brands use Butter, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 39 | 12 | 1 | 1 | €17.75 |
| United Kingdom | 15 | 10 | — | — | £14.67 |
| France | 10 | 6 | 3 | 2 | €20.93 |
| Italy | 15 | 8 | 5 | 2 | €2.70 |
| Spain | 11 | 7 | 5 | 5 | €14.90 |
| Romania | 8 | 6 | 18 | 6 | 73.00 RON |
| United States | 9 | 5 | 1 | 1 | $76.90 |
| Austria | 6 | 2 | 1 | 1 | €15.90 |
Who is on the shelf right now
Top brands by number of Butter products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Peanut Butter | 30 |
| Peanuts | 24 |
| Unt de shea | 12 |
| Shea Butter | 11 |
| Peanut | 10 |
| Peanut | 8 |
Regulatory & positioning
| Botanical source | Unt de arahide (pieces) |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | beauty |
No EFSA-authorized health claim exists for Butter, yet brands market it for beauty — the gap between claim and positioning is itself a competitive signal.
Where Butter shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Butter?
Butter (scientific name: Unt de arahide (pieces)) is a dairy-derived fat primarily composed of saturated and unsaturated fatty acids. It is classified as a lipid ingredient commonly incorporated into supplement formulations. Butter is used in products marketed for beauty, often included for its emollient properties and as a source of fatty acids that contribute to the texture and sensory profile of topical or ingestible supplements. It is typically found in formulations such as skin health supplements, beauty-focused nutraceuticals, and occasionally in functional foods aimed at enhancing product appeal and mouthfeel.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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