Butcher's Broom on the European supplement market
Most ingredient pages tell you what Butcher's Broom is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 115 Butcher's Broom products from 74 brands across the EU and US. 9 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €25.
New Butcher's Broom ads launched per month on Meta — last 6 months.
How brands use Butcher's Broom, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 7 | 6 | — | — | €24.95 |
| United Kingdom | 6 | 5 | — | — | £12.47 |
| France | 7 | 6 | 1 | 1 | €27.00 |
| Italy | 40 | 19 | 8 | 5 | €24.90 |
| Spain | 17 | 13 | 1 | 1 | €22.36 |
| Romania | 25 | 15 | 1 | 1 | 85.91 RON |
| United States | 6 | 4 | — | — | $23.99 |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Butcher's Broom products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Păpădie de pădure Extract | 73 |
| Ruscus aculeatus L. | 15 |
| Escin | 11 |
| Ruscogenins | 9 |
| Păpădie de pădure | 7 |
| Ruscogenin | 3 |
Regulatory & positioning
| Botanical source | Ruscus aculeatus |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | circulation |
No EFSA-authorized health claim exists for Butcher's Broom, yet brands market it for circulation — the gap between claim and positioning is itself a competitive signal.
Where Butcher's Broom shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Butcher's Broom?
Butcher's Broom (Ruscus aculeatus) is a botanical extract derived from the evergreen shrub native to Europe and the Mediterranean region. It is classified as a plant-based ingredient commonly incorporated into dietary supplements. Butcher's Broom is used in products marketed for circulation and vascular health, often found in formulations targeting leg comfort and blood flow. The extract contains bioactive compounds such as saponins and flavonoids, which contribute to its inclusion in circulation-focused supplements. It is typically combined with other botanical extracts or nutrients in complex formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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