Burdock on the European supplement market
Most ingredient pages tell you what Burdock is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 680 Burdock products from 224 brands across the EU and US. 54 brands advertise it on Meta right now, and new-ad activity cooled 9% in the last 30 days. Spain shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €33.
New Burdock ads launched per month on Meta — last 6 months.
How brands use Burdock, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 46 | 14 | 18 | 1 | €33.31 |
| United Kingdom | 63 | 37 | 211 | 3 | £25.00 |
| France | 72 | 28 | 203 | 13 | €40.00 |
| Italy | 45 | 26 | 134 | 9 | €30.00 |
| Spain | 29 | 16 | 561 | 11 | €28.58 |
| Romania | 245 | 39 | 31 | 11 | 52.00 RON |
| United States | 154 | 46 | 7 | 2 | $39.95 |
| Austria | 2 | 1 | 233 | 2 | — |
Who is on the shelf right now
Top brands by number of Burdock products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Brusture (extract) | 299 |
| Brusture | 159 |
| Brusture (racine) | 32 |
| Brusture (organic) | 24 |
| Brusture (tea) | 23 |
| Brusture (extract) (tincture) | 18 |
Regulatory & positioning
| Botanical source | Arctium lappa |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | urinary kidney, gut health, beauty |
No EFSA-authorized health claim exists for Burdock, yet brands market it for urinary kidney, gut health, beauty — the gap between claim and positioning is itself a competitive signal.
Where Burdock shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Burdock?
Burdock (Arctium lappa) is a botanical extract derived from the root of the burdock plant. It is commonly incorporated in dietary supplements formulated for urinary and kidney health, digestive support, and beauty-related products. The extract contains a variety of phytochemicals, including inulin, polyphenols, and flavonoids, which contribute to its use in these supplement categories. Burdock is typically found in herbal blends and complex formulations aimed at consumers interested in natural plant-based ingredients.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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