Bulrush on the European supplement market
Most ingredient pages tell you what Bulrush is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 33 Bulrush products from 20 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around —.
How brands use Bulrush, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| United Kingdom | 9 | 5 | — | — | £1980.00 |
| France | 3 | 3 | — | — | — |
| Romania | 11 | 8 | — | — | 38.10 RON |
| United States | 9 | 3 | — | — | $36.66 |
| Hungary | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Bulrush products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Cyperus rotundus | 19 |
| Papură Extract | 11 |
| Papură (rhizome) | 1 |
| Papură | 1 |
| Papură (6:1) | 1 |
Regulatory & positioning
| Botanical source | Bulrush |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | weight loss, gut health |
No EFSA-authorized health claim exists for Bulrush, yet brands market it for weight loss, gut health — the gap between claim and positioning is itself a competitive signal.
Where Bulrush shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Bulrush?
Bulrush is a botanical extract derived from the roots of plants in the Cyperaceae family. It is commonly incorporated into dietary supplements, particularly those marketed for weight loss and gut health. As a plant-based ingredient, bulrush is valued for its natural origin and compatibility with various formulation types, including capsules, powders, and functional blends. Its inclusion in supplements often aligns with consumer interest in plant-derived components and holistic product positioning within the wellness category.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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