Buckthorn on the European supplement market
Most ingredient pages tell you what Buckthorn is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 117 Buckthorn products from 49 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €18.
New Buckthorn ads launched per month on Meta — last 6 months.
How brands use Buckthorn, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 3 | — | — | — |
| United Kingdom | 1 | 1 | — | — | — |
| France | 1 | 1 | — | — | — |
| Italy | 16 | 12 | — | — | €20.85 |
| Spain | 12 | 9 | — | — | €14.80 |
| Romania | 77 | 19 | 3 | 2 | 36.00 RON |
| United States | 3 | 2 | — | — | — |
| Austria | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Buckthorn products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Crusin | 63 |
| Crușin Extract | 18 |
| Cruşin Extract (bark powder) | 14 |
| Frangula alnus | 6 |
| Frangula Bark | 6 |
| Crușin (cortex) | 3 |
Regulatory & positioning
| Botanical source | Buckthorn |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, immunity |
No EFSA-authorized health claim exists for Buckthorn, yet brands market it for gut health, immunity — the gap between claim and positioning is itself a competitive signal.
Where Buckthorn shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Buckthorn?
Buckthorn is a botanical extract derived from the bark or berries of plants in the Rhamnus genus. It is commonly included in dietary supplements formulated for gut health and immunity. Buckthorn contains various bioactive compounds such as flavonoids and anthraquinones, which contribute to its use in herbal and botanical supplement categories. It is often found in products marketed for digestive support and immune system maintenance, typically combined with other plant-based ingredients to enhance formulation diversity.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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