Brown Algae on the European supplement market
Most ingredient pages tell you what Brown Algae is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 42 Brown Algae products from 27 brands across the EU and US. 3 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. France shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €32.
New Brown Algae ads launched per month on Meta — last 6 months.
How brands use Brown Algae, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 12 | 6 | 2 | 1 | €29.97 |
| United Kingdom | 1 | 1 | — | — | — |
| France | 1 | 1 | 20 | 2 | — |
| Italy | 5 | 5 | — | — | €34.90 |
| Spain | 3 | 2 | — | — | — |
| Romania | 3 | 3 | — | — | — |
| United States | 3 | 2 | — | — | — |
| Austria | 6 | 1 | — | — | CHF 141.75 |
Who is on the shelf right now
Top brands by number of Brown Algae products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Brown algae (extract) | 23 |
| Fucoxanthin | 15 |
| Alge brune (micronized) | 3 |
| Fucoxanthin | 2 |
| Extracte organice de alge brune de origine marină Marin | 1 |
Regulatory & positioning
| Botanical source | Brown algae |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | weight loss, immunity |
No EFSA-authorized health claim exists for Brown Algae, yet brands market it for weight loss, immunity — the gap between claim and positioning is itself a competitive signal.
Where Brown Algae shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Brown Algae?
Brown algae is a botanical extract derived from various species of marine seaweed. It is rich in polysaccharides, minerals, and bioactive compounds. Brown algae extracts are commonly used in dietary supplements formulated for weight management and immune system support. These extracts are often incorporated into products targeting metabolic health and general wellness. Due to their natural origin and complex composition, brown algae ingredients are valued for inclusion in plant-based and marine-derived supplement formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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