Bovine gelatin on the European supplement market
Most ingredient pages tell you what Bovine gelatin is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 52 Bovine gelatin products from 36 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €2.
How brands use Bovine gelatin, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 3 | 3 | — | — | — |
| United Kingdom | 11 | 8 | — | — | £19.97 |
| France | 2 | 1 | — | — | — |
| Italy | 15 | 6 | — | — | €2.00 |
| Spain | 3 | 3 | — | — | — |
| Romania | 3 | 3 | — | — | — |
| United States | 8 | 7 | — | — | $28.75 |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Bovine gelatin products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Gelatin | 24 |
| Hydrolyzed Bovine Gelatin | 19 |
| Gelatină bovină (hydrolysate) | 4 |
| Bovine gelatin | 2 |
| Gelatină bovină (beef) | 2 |
| Marine Bovine Gelatin | 1 |
Regulatory & positioning
| Botanical source | Bovine gelatin |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | — |
Where Bovine gelatin shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Bovine gelatin?
Bovine gelatin is a protein-based substance derived from the collagen found in bovine animal hides and bones. It is commonly used as a gelling agent, capsule material, or binder in various supplement formulations. This ingredient is frequently included in products marketed for delivery forms such as softgels, hard capsules, chewables, and gummies. Its functional properties make it suitable for encapsulating oils, vitamins, minerals, and other active ingredients. Bovine gelatin is distinct from plant-based or synthetic alternatives and is valued for its film-forming and stabilizing characteristics in supplement manufacturing.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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