Boron on the European supplement market
Most ingredient pages tell you what Boron is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 661 Boron products from 287 brands across the EU and US. 29 brands advertise it on Meta right now, and new-ad activity cooled 17% in the last 30 days. Italy shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €28.
New Boron ads launched per month on Meta — last 6 months.
How brands use Boron, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 86 | 46 | 1 | 1 | €28.90 |
| United Kingdom | 252 | 89 | 2 | 2 | £32.83 |
| France | 7 | 6 | — | — | €23.99 |
| Italy | 22 | 11 | 44 | 2 | €36.75 |
| Spain | 17 | 12 | — | — | €22.89 |
| Romania | 57 | 25 | 1 | 1 | 99.99 RON |
| United States | 134 | 54 | 23 | 6 | $39.92 |
| Austria | 19 | 9 | — | — | €26.90 |
Who is on the shelf right now
Top brands by number of Boron products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Bor | 375 |
| Bor (sodium borate) | 83 |
| Boron citrate | 43 |
| Bor (acid) | 38 |
| Bor (boric acid) | 32 |
| Bor (sodium tetraborate) | 26 |
Regulatory & positioning
| Botanical source | Boron |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | joint health, mens health, hormonal |
Where Boron shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Boron?
Boron is a trace mineral commonly included in dietary supplements. It is used in products marketed for joint health, men’s health, and hormonal balance. As a mineral, boron is often incorporated into formulations alongside other minerals and vitamins. Its presence in supplements is typically aimed at consumers interested in maintaining overall wellness related to bone and hormone-related functions. Boron is available in various forms, including boron citrate and boron glycinate, which are selected based on formulation preferences and bioavailability considerations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access