Borage Microencapsulated on the European supplement market
Most ingredient pages tell you what Borage Microencapsulated is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 181 Borage Microencapsulated products from 112 brands across the EU and US. 8 brands advertise it on Meta right now, and new-ad activity cooled 60% in the last 30 days. United States shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €29.
New Borage Microencapsulated ads launched per month on Meta — last 6 months.
How brands use Borage Microencapsulated, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 12 | 7 | 1 | 1 | €30.82 |
| United Kingdom | 45 | 22 | — | — | £24.95 |
| France | 21 | 15 | 4 | 2 | €27.50 |
| Italy | 25 | 18 | 5 | 2 | €31.50 |
| Spain | 33 | 21 | 1 | 1 | €25.00 |
| Romania | 21 | 11 | — | — | 236.00 RON |
| United States | 11 | 8 | 13 | 2 | $36.00 |
| Austria | 3 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Borage Microencapsulated products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Borage Microîncapsulat | 153 |
| Borage | 14 |
| Borage | 4 |
| Borage | 4 |
| Borage Microîncapsulat (GLA) | 3 |
| Gamma-Linolenic Acid | 2 |
Regulatory & positioning
| Botanical source | Borago officinalis |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | womens health, joint health |
No EFSA-authorized health claim exists for Borage Microencapsulated, yet brands market it for womens health, joint health — the gap between claim and positioning is itself a competitive signal.
Where Borage Microencapsulated shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Borage Microencapsulated?
Borage Microencapsulated, derived from the seeds of Borago officinalis, is a plant-based source of gamma-linolenic acid (GLA), an omega-6 fatty acid. The microencapsulation process enhances the stability and shelf life of the oil by protecting it from oxidation. This ingredient is commonly used in dietary supplements formulated for women’s health and joint health. It is typically incorporated into softgels, capsules, and functional foods where controlled release and improved bioavailability are desired.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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