Boldo on the European supplement market
Most ingredient pages tell you what Boldo is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 122 Boldo products from 55 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Spain shows the heaviest advertising, while Spain has the largest shelf. The median EU shelf price sits around €30.
How brands use Boldo, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 6 | 3 | — | — | €58.05 |
| France | 15 | 7 | — | — | €16.80 |
| Italy | 25 | 15 | — | — | €24.50 |
| Spain | 62 | 22 | — | — | €20.02 |
| Romania | 9 | 5 | — | — | 62.00 RON |
| United States | 4 | 2 | — | — | — |
| BG | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Boldo products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Boldo Extract | 64 |
| Boldo (feuille) | 19 |
| Peumus boldus | 13 |
| Boldo | 8 |
| Boldine | 6 |
| Boldo (folium) | 6 |
Regulatory & positioning
| Botanical source | Peumus boldus |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | liver health, gut health |
No EFSA-authorized health claim exists for Boldo, yet brands market it for liver health, gut health — the gap between claim and positioning is itself a competitive signal.
Where Boldo shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Boldo?
Boldo (Peumus boldus) is a botanical extract derived from the leaves of the Boldo tree, native to South America. It is commonly used in dietary supplements formulated for liver health and digestive support. Boldo contains a range of phytochemicals, including alkaloids and flavonoids, which contribute to its characteristic properties. Products incorporating Boldo are typically positioned within the categories of liver and gut health supplements, often combined with other botanicals or nutrients aimed at digestive wellness.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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