Bog Bilberry on the European supplement market
Most ingredient pages tell you what Bog Bilberry is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 25 Bog Bilberry products from 13 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around —.
How brands use Bog Bilberry, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 7 | 4 | — | — | — |
| United Kingdom | 9 | 4 | — | — | £16.99 |
| Romania | 6 | 3 | — | — | 99.00 RON |
| Hungary | 1 | 1 | — | — | — |
| BG | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Bog Bilberry products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Afină sălbatică (lyophilized) | 13 |
| Vaccinium uliginosum | 7 |
| Afin de mlaștină Extract | 5 |
Regulatory & positioning
| Botanical source | Vaccinium uliginosum |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | eye health, immunity |
No EFSA-authorized health claim exists for Bog Bilberry, yet brands market it for eye health, immunity — the gap between claim and positioning is itself a competitive signal.
Where Bog Bilberry shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Bog Bilberry?
Bog Bilberry (Vaccinium uliginosum) is a botanical extract derived from the berries of a wild shrub native to northern regions. It is classified as a plant-based ingredient commonly incorporated into dietary supplements. Bog Bilberry extracts are used in products marketed for eye health and immune system support. The ingredient is valued for its natural composition, including various phytochemicals and antioxidants, making it a popular choice in formulations targeting visual wellness and general immune function.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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