Boerhavia diffusa on the European supplement market
Most ingredient pages tell you what Boerhavia diffusa is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 41 Boerhavia diffusa products from 21 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around —.
How brands use Boerhavia diffusa, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| United Kingdom | 22 | 10 | — | — | £449.48 |
| Italy | 1 | 1 | — | — | — |
| Romania | 11 | 5 | — | — | 42.85 RON |
| United States | 5 | 3 | — | — | $35.95 |
| Poland | 1 | 1 | — | — | — |
| Hungary | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Boerhavia diffusa products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Boerhavia Diffusa Extract | 28 |
| Boerhavia Diffusa | 7 |
| Extract din rădăcina de Boerhavia Diffusa | 4 |
| Boerhavia Diffusa (root stem) | 2 |
Regulatory & positioning
| Botanical source | Boerhavia diffusa |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | blood sugar, heart health |
No EFSA-authorized health claim exists for Boerhavia diffusa, yet brands market it for blood sugar, heart health — the gap between claim and positioning is itself a competitive signal.
Where Boerhavia diffusa shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Boerhavia diffusa?
Boerhavia diffusa is a botanical extract derived from the roots of the Boerhavia diffusa plant. It is commonly included in dietary supplements formulated for blood sugar management and cardiovascular health. This plant extract is often found in herbal blends and complex formulations targeting metabolic and heart-related wellness. As a natural botanical ingredient, Boerhavia diffusa is valued for its traditional use in various supplement categories, particularly those aimed at supporting balanced physiological functions related to glucose and circulatory systems.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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