Blueberry on the European supplement market
Most ingredient pages tell you what Blueberry is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 205 Blueberry products from 106 brands across the EU and US. 10 brands advertise it on Meta right now, and new-ad activity cooled 87% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €45.
New Blueberry ads launched per month on Meta — last 6 months.
How brands use Blueberry, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 19 | 14 | 123 | 8 | €42.90 |
| United Kingdom | 84 | 36 | — | — | £29.99 |
| France | 2 | 2 | — | — | — |
| Italy | 6 | 2 | — | — | €56.05 |
| Spain | 12 | 10 | 1 | 1 | €36.43 |
| Romania | 18 | 6 | — | — | 106.50 RON |
| United States | 40 | 24 | 1 | 1 | $37.99 |
| Austria | 3 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Blueberry products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Afin american Extract | 80 |
| Afin american (juice powder) | 30 |
| Afine (preparation) (fruit powder) | 13 |
| Pudra organica de afine (organic powder) | 13 |
| Vaccinium corymbosum | 12 |
| Afin american (freeze-dried powder) | 10 |
Regulatory & positioning
| Botanical source | Vaccinium corymbosum |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | eye health, immunity |
No EFSA-authorized health claim exists for Blueberry, yet brands market it for eye health, immunity — the gap between claim and positioning is itself a competitive signal.
Where Blueberry shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Blueberry?
Blueberry (Vaccinium corymbosum) is a plant-based botanical ingredient commonly used in dietary supplements. It is rich in naturally occurring polyphenols and anthocyanins, compounds often associated with antioxidant properties. Blueberry extracts are frequently included in formulations marketed for eye health and immune system support. These supplements may come in various forms such as capsules, powders, and functional beverages. The ingredient is valued for its plant-derived bioactive compounds and is utilized in products targeting consumers interested in natural and fruit-based supplement options.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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