Bladderwrack on the European supplement market
Most ingredient pages tell you what Bladderwrack is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 328 Bladderwrack products from 157 brands across the EU and US. 8 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Switzerland shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €31.
New Bladderwrack ads launched per month on Meta — last 6 months.
How brands use Bladderwrack, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 28 | 11 | — | — | €29.99 |
| United Kingdom | 58 | 27 | — | — | £27.72 |
| France | 35 | 21 | 6 | 3 | €39.90 |
| Italy | 33 | 20 | — | — | €22.50 |
| Spain | 33 | 19 | 1 | 1 | €30.40 |
| Romania | 45 | 17 | 10 | 2 | 87.50 RON |
| United States | 66 | 24 | 3 | 1 | $36.99 |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Bladderwrack products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Algă marină brună (extract) | 172 |
| Fucus vesiculosus Linnaeus 1753 | 29 |
| Algă marină brună (wild-crafted) | 19 |
| Algă marină brună (organic) | 17 |
| Algă marină brună (whole-food) | 13 |
| Brown Seaweed | 12 |
Regulatory & positioning
| Botanical source | Fucus vesiculosus |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | weight loss, gut health, hormonal |
No EFSA-authorized health claim exists for Bladderwrack, yet brands market it for weight loss, gut health, hormonal — the gap between claim and positioning is itself a competitive signal.
Where Bladderwrack shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Bladderwrack?
Bladderwrack (Fucus vesiculosus) is a type of brown seaweed used as a botanical extract in dietary supplements. It is rich in polysaccharides, minerals, and trace elements, making it a common ingredient in formulations targeting weight management, gut health, and hormonal balance. Bladderwrack extracts are often incorporated into products marketed for their natural origin and potential to complement other botanical or mineral ingredients. Its use spans various supplement categories, including those focusing on metabolic and digestive wellness as well as hormonal support.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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