Black Pepper on the European supplement market
Most ingredient pages tell you what Black Pepper is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 2,954 Black Pepper products from 713 brands across the EU and US. 96 brands advertise it on Meta right now, and new-ad activity grew 6% in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €29.
New Black Pepper ads launched per month on Meta — last 6 months.
How brands use Black Pepper, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 528 | 102 | 41 | 8 | €33.99 |
| United Kingdom | 826 | 179 | 426 | 8 | £27.00 |
| France | 69 | 37 | 35 | 10 | €27.90 |
| Italy | 172 | 54 | 33 | 12 | €26.90 |
| Spain | 191 | 76 | 54 | 14 | €29.90 |
| Romania | 396 | 73 | 268 | 14 | 98.00 RON |
| United States | 231 | 99 | 20 | 11 | $39.99 |
| Austria | 43 | 20 | 13 | 7 | €26.45 |
Who is on the shelf right now
Top brands by number of Black Pepper products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Piper negru | 1,750 |
| Piper negru Extract | 781 |
| Piper negru (95%) | 194 |
| Piper negru (alkaloid) | 78 |
| Piperine | 58 |
| Piper negru (ulei esențial) | 31 |
Regulatory & positioning
| Botanical source | Piper nigrum |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | weight loss, liver health, immunity |
No EFSA-authorized health claim exists for Black Pepper, yet brands market it for weight loss, liver health, immunity — the gap between claim and positioning is itself a competitive signal.
Where Black Pepper shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Black Pepper?
Black Pepper (Piper nigrum) is a botanical extract derived from the dried fruit of the pepper plant. It contains bioactive compounds such as piperine, which are often included in supplement formulations. Black Pepper extract is commonly used in products marketed for weight loss, liver health, and immunity. It is valued for its potential to enhance the bioavailability of other ingredients in complex formulations, making it a frequent component in multi-ingredient supplements.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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