Black Grass on the European supplement market
Most ingredient pages tell you what Black Grass is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 22 Black Grass products from 11 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around —.
How brands use Black Grass, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| United Kingdom | 11 | 4 | — | — | £1350.00 |
| Italy | 1 | 1 | — | — | — |
| Romania | 1 | 1 | — | — | — |
| United States | 9 | 5 | — | — | $17.75 |
Who is on the shelf right now
Top brands by number of Black Grass products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Unknown | 19 |
| Iarbă neagră Extract | 2 |
| Iarbă neagră | 1 |
| Iarbă neagră (molasses) | 1 |
| Iarbă neagră (flower) | 1 |
Regulatory & positioning
| Botanical source | Black Grass |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | — |
Where Black Grass shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Black Grass?
Black Grass is a botanical extract derived from the seeds of the plant Alopecurus myosuroides. It is primarily used in dietary supplements marketed for cognitive health, focus, and mental clarity. As a plant-based ingredient, Black Grass contains a variety of phytochemicals that contribute to its inclusion in nootropic and brain-support formulations. It is often combined with other herbal extracts and nutrients aimed at cognitive function in both standalone and complex supplement blends.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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