Black Cumin on the European supplement market
Most ingredient pages tell you what Black Cumin is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 633 Black Cumin products from 268 brands across the EU and US. 56 brands advertise it on Meta right now, and new-ad activity cooled 56% in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €32.
New Black Cumin ads launched per month on Meta — last 6 months.
How brands use Black Cumin, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 120 | 45 | 18 | 3 | €39.95 |
| United Kingdom | 182 | 66 | 348 | 5 | £34.99 |
| France | 37 | 19 | 95 | 14 | €34.99 |
| Italy | 26 | 15 | 15 | 3 | €32.61 |
| Spain | 26 | 20 | 16 | 3 | €29.95 |
| Romania | 55 | 20 | 11 | 7 | 142.00 RON |
| United States | 100 | 37 | 54 | 10 | $39.99 |
| Austria | 13 | 9 | 4 | 1 | €26.90 |
Who is on the shelf right now
Top brands by number of Black Cumin products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Chimen negru (ulei esențial) | 242 |
| Chimen negru Extract | 115 |
| Nigella sativa L. | 105 |
| Thymoquinone | 100 |
| Chimen negru (cold-pressed) | 84 |
| Chimen negru (5% thymoquinone) | 7 |
Regulatory & positioning
| Botanical source | Nigella sativa |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | blood sugar, immunity |
No EFSA-authorized health claim exists for Black Cumin, yet brands market it for blood sugar, immunity — the gap between claim and positioning is itself a competitive signal.
Where Black Cumin shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Black Cumin?
Black Cumin (Nigella sativa) is a botanical extract derived from the seeds of the Nigella sativa plant. It is commonly incorporated into dietary supplements, particularly those marketed for blood sugar management and immune system support. The extract contains a variety of bioactive compounds, including essential oils and fatty acids, which contribute to its use in wellness formulations. Black Cumin is typically found in capsules, powders, and liquid extracts aimed at consumers interested in natural plant-based ingredients within their supplement regimen.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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