Black Alder on the European supplement market
Most ingredient pages tell you what Black Alder is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 36 Black Alder products from 12 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. France shows the heaviest advertising, while France has the largest shelf. The median EU shelf price sits around €18.
How brands use Black Alder, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 5 | 2 | — | — | €20.50 |
| France | 13 | 2 | — | — | €12.40 |
| Italy | 12 | 6 | — | — | €20.70 |
| Romania | 6 | 2 | — | — | 52.83 RON |
Who is on the shelf right now
Top brands by number of Black Alder products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Alun negru Extract | 13 |
| Alun negru (buds) | 8 |
| Alnus glutinosa (buds) | 3 |
| Alun negru (macerate) | 2 |
| Alunul negru Extract | 2 |
| Alun negru (gemme) | 2 |
Regulatory & positioning
| Botanical source | Alnus glutinosa |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | joint health |
No EFSA-authorized health claim exists for Black Alder, yet brands market it for joint health — the gap between claim and positioning is itself a competitive signal.
Where Black Alder shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Black Alder?
Black Alder (Alnus glutinosa) is a botanical extract derived from the bark or leaves of the Black Alder tree. It is classified as a plant-based ingredient commonly used in dietary supplements. Black Alder extract is typically included in formulations targeting joint health and mobility, often combined with other botanical extracts or nutrients. Its use in supplements is oriented towards products marketed for joint comfort and flexibility, reflecting its traditional applications in herbal formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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