Bitter Orange on the European supplement market
Most ingredient pages tell you what Bitter Orange is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 523 Bitter Orange products from 227 brands across the EU and US. 11 brands advertise it on Meta right now, and new-ad activity cooled 18% in the last 30 days. Switzerland shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €28.
New Bitter Orange ads launched per month on Meta — last 6 months.
How brands use Bitter Orange, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 92 | 33 | — | — | €39.18 |
| United Kingdom | 61 | 22 | — | — | £64.72 |
| France | 19 | 11 | — | — | €24.08 |
| Italy | 83 | 38 | 8 | 3 | €30.89 |
| Spain | 85 | 35 | 5 | 4 | €24.35 |
| Romania | 79 | 36 | 13 | 1 | 111.75 RON |
| United States | 24 | 11 | — | — | $39.99 |
| Austria | 11 | 6 | — | — | €23.20 |
Who is on the shelf right now
Top brands by number of Bitter Orange products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Portocală amară Extract | 222 |
| Synephrine | 205 |
| Bioflavonoids | 32 |
| Portocală amară (fruit powder) | 27 |
| Portocală amară (ulei esențial) | 18 |
| Portocală amară (standardized 95% synephrine) | 7 |
Regulatory & positioning
| Botanical source | Citrus aurantium |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | weight loss, energy |
No EFSA-authorized health claim exists for Bitter Orange, yet brands market it for weight loss, energy — the gap between claim and positioning is itself a competitive signal.
Where Bitter Orange shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Bitter Orange?
Bitter Orange (Citrus aurantium) is a botanical extract derived from the fruit and peel of the bitter orange tree. It contains various bioactive compounds, including alkaloids such as synephrine. This ingredient is commonly used in dietary supplements marketed for weight loss and energy enhancement. Formulators often include Bitter Orange in thermogenic and stimulant blends, as well as in products targeting metabolism and appetite management. Its use is prevalent in pre-workout and fat-burning supplement categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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