Birch on the European supplement market
Most ingredient pages tell you what Birch is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 284 Birch products from 101 brands across the EU and US. 25 brands advertise it on Meta right now, and new-ad activity cooled 83% in the last 30 days. Italy shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €28.
New Birch ads launched per month on Meta — last 6 months.
How brands use Birch, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 26 | 14 | — | — | €19.99 |
| United Kingdom | 7 | 4 | — | — | £17.50 |
| France | 38 | 6 | 11 | 7 | €19.40 |
| Italy | 66 | 33 | 38 | 15 | €22.40 |
| Spain | 19 | 13 | 7 | 3 | €18.73 |
| Romania | 119 | 27 | — | — | 37.11 RON |
| Austria | 5 | 2 | — | — | €57.90 |
| Switzerland | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Birch products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Mesteacăn (folium) | 144 |
| Mesteacăn (frunze) | 25 |
| Mesteacăn Extract | 21 |
| Silver Birch | 20 |
| Silver Birch | 17 |
| Silver Birch | 12 |
Regulatory & positioning
| Botanical source | Betula pendula |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | urinary kidney, liver health |
No EFSA-authorized health claim exists for Birch, yet brands market it for urinary kidney, liver health — the gap between claim and positioning is itself a competitive signal.
Where Birch shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Birch?
Birch (Betula pendula) is a botanical extract derived from the leaves, bark, or buds of the birch tree. It is commonly used in dietary supplements formulated for urinary and kidney health, as well as liver health products. Birch contains various bioactive compounds such as flavonoids and phenolic glycosides, which contribute to its inclusion in botanical blends. Its use is primarily in products marketed for detoxification and cleansing purposes, often combined with other herbal ingredients to support overall wellness formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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