Bilberry on the European supplement market
Most ingredient pages tell you what Bilberry is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 891 Bilberry products from 340 brands across the EU and US. 44 brands advertise it on Meta right now, and new-ad activity cooled 56% in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €32.
New Bilberry ads launched per month on Meta — last 6 months.
How brands use Bilberry, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 134 | 49 | 17 | 6 | €39.98 |
| United Kingdom | 141 | 55 | 23 | 3 | £31.95 |
| France | 67 | 35 | 39 | 8 | €31.45 |
| Italy | 81 | 38 | 23 | 9 | €23.90 |
| Spain | 57 | 27 | 3 | 2 | €33.00 |
| Romania | 254 | 56 | 45 | 13 | 59.97 RON |
| United States | 47 | 24 | — | — | $39.95 |
| Austria | 13 | 10 | 4 | 2 | €30.90 |
Who is on the shelf right now
Top brands by number of Bilberry products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Afin Extract | 272 |
| Afine Extract | 233 |
| Vaccinium myrtillus L. | 129 |
| Extract de afine (folium) | 41 |
| Afine | 29 |
| Afine (flavor) | 23 |
Regulatory & positioning
| Botanical source | Vaccinium myrtillus |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | blood pressure, heart health, eye health |
No EFSA-authorized health claim exists for Bilberry, yet brands market it for blood pressure, heart health, eye health — the gap between claim and positioning is itself a competitive signal.
Where Bilberry shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Bilberry?
Bilberry (Vaccinium myrtillus) is a plant-based botanical extract derived from the fruit of the bilberry shrub. It is commonly incorporated into dietary supplements formulated for cardiovascular health, blood pressure management, and eye health. Bilberry extract contains a range of polyphenolic compounds, including anthocyanins, which are often highlighted in ingredient profiles. This botanical is used in products targeting consumers interested in natural or plant-based supplement options. Its inclusion is typical in formulations such as capsules, tablets, and liquid extracts designed for general wellness and specialty health categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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