Bifidobacterium Infantus on the European supplement market
Most ingredient pages tell you what Bifidobacterium Infantus is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 431 Bifidobacterium Infantus products from 179 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €38.
New Bifidobacterium Infantus ads launched per month on Meta — last 6 months.
How brands use Bifidobacterium Infantus, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 114 | 44 | — | — | €55.50 |
| United Kingdom | 155 | 49 | — | — | £26.95 |
| France | 32 | 14 | — | — | €46.95 |
| Italy | 34 | 19 | 2 | 1 | €29.60 |
| Spain | 14 | 10 | — | — | €24.70 |
| Romania | 29 | 14 | — | — | 93.00 RON |
| United States | 14 | 11 | — | — | $33.50 |
| Austria | 6 | 4 | — | — | €32.00 |
Who is on the shelf right now
Top brands by number of Bifidobacterium Infantus products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Bifidobacterium longum | 128 |
| Bifidobacterium longum | 109 |
| Bifidobacterium longum I-3470 | 85 |
| Bifidobacterium longum | 82 |
| Bifidobacterium longum | 40 |
| Bifidobacterium infantis | 21 |
Regulatory & positioning
| Botanical source | Bifidobacterium longum Microîncapsulat |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | gut health, immunity |
Where Bifidobacterium Infantus shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Bifidobacterium Infantus?
Bifidobacterium infantis (scientific name: Bifidobacterium longum Microîncapsulat) is a probiotic strain commonly used in dietary supplements. It belongs to the group of beneficial bacteria often included to support gut microbiota balance. This ingredient is typically found in formulations marketed for gut health and immune system-related products. The microencapsulation technology used in its preparation aims to enhance stability and viability during shelf life and digestion. Bifidobacterium infantis is incorporated into various supplement formats, including capsules, powders, and functional foods.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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