Bifidobacterium infantis on the European supplement market
Most ingredient pages tell you what Bifidobacterium infantis is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 60 Bifidobacterium infantis products from 29 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €61.
New Bifidobacterium infantis ads launched per month on Meta — last 6 months.
How brands use Bifidobacterium infantis, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 48 | 22 | — | — | €60.83 |
| Italy | 0 | 0 | 9 | 1 | — |
| Romania | 10 | 5 | — | — | 114.75 RON |
| Switzerland | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Bifidobacterium infantis products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Bifidobacterium longum bv infantis THT 010201 | 59 |
| Bifidobacterium infantis (strain DSM26197) | 1 |
Regulatory & positioning
| Botanical source | Bifidobacterium infantis |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | gut health, immunity |
Where Bifidobacterium infantis shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Bifidobacterium infantis?
Bifidobacterium infantis is a probiotic bacterium commonly included in dietary supplements. It belongs to the genus Bifidobacterium, known for its presence in the human gastrointestinal tract. This ingredient is typically used in products marketed for gut health and immunity. Bifidobacterium infantis is often formulated into capsules, powders, and functional foods aimed at supporting the microbiome balance. Its application is primarily focused on supplements targeting digestive wellness and immune system modulation.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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