Bifidobacterium Breve on the European supplement market
Most ingredient pages tell you what Bifidobacterium Breve is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 239 Bifidobacterium Breve products from 96 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €42.
New Bifidobacterium Breve ads launched per month on Meta — last 6 months.
How brands use Bifidobacterium Breve, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 80 | 31 | — | — | €55.85 |
| United Kingdom | 98 | 31 | — | — | £26.36 |
| France | 6 | 2 | — | — | €28.53 |
| Italy | 19 | 11 | 2 | 1 | €27.15 |
| Spain | 2 | 2 | — | — | — |
| Romania | 16 | 9 | 2 | 1 | 69.74 RON |
| United States | 4 | 3 | — | — | — |
| Austria | 5 | 3 | — | — | €56.00 |
Who is on the shelf right now
Top brands by number of Bifidobacterium Breve products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Bifidobacterium breve (strain M-16V) | 100 |
| Bifidobacterium breve (strain R0070) | 66 |
| Bifidobacterium breve I-3425 | 48 |
| Bifidobacterium breve (strain BR03) | 12 |
| Bifidobacterium breve (M-16V) (LMG 13208) | 7 |
| Bifidobacterium breve (M-16V) (strain BR03) | 2 |
Regulatory & positioning
| Botanical source | Bifidobacterium breve (M-16V) |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | gut health, immunity |
Where Bifidobacterium Breve shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Bifidobacterium Breve?
Bifidobacterium breve (M-16V) is a probiotic strain belonging to the genus Bifidobacterium. It is commonly included in dietary supplements aimed at promoting gut microbiota balance. This ingredient is used in products marketed for gut health and immunity. Bifidobacterium breve (M-16V) is often found in formulations such as capsules, powders, and functional foods designed to support digestive wellness and immune-related product lines.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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